Is a beer canning system a really strategic choice? Here's why
Many major brewing industries have chosen to can their products, sometimes at the same time as bottling. But is it really worth investing in canning machines for your brewery? Without beating around the bush: the answer is yes, for several reasons.
The thought that canned beer is of lower quality is a thing of the past, especially if you rely on technologically advanced canning systems like the ones used today.
But is it really a smart move to opt for canning, instead of focusing entirely on kegs and bottles? Let's take a look at the main pluses.
The benefits of canning
Cans cater to singles and young people
Choose a beer canning system if you want to expand your target base and reach new audiences.
Canned beer has always been perceived as smarter and easier, and it has conquered increasingly younger producers and consumers of craft beers in recent years.
Indeed, cans are truly convenient. Just think what it would be like to not have to always have a bottle opener handy (which is inevitably forgotten at every barbecue or get together).
And then it is the perfect amount for a solo drink without overdoing it. After all, why deprive yourself of the pleasure of beer if you’re all alone? Just pop open a can and ... cheers!
Easy to handle and store
Choose a beer canning system if you want to streamline warehouse management.
Think about the shape of the can and compare it with that of the bottle: you will understand that an aluminum cylinder is easier to fit and stack in a box than a glass bottle. The result? You can store more of them in the warehouse and make your life considerably easier.
Furthermore, cans are also lighter to transport and are more resistant to impact than glass: lighten the work load with a reduced risk of breaking.
Faster beer cooling
Choose a beer canning system if you want your customers to enjoy your creations at the right temperature, without waiting too long.
Compared to glass, aluminum is thinner and is a better heat conductor. In other words, colder beer, faster.
Your customers will no longer have to jam the bottles in the freezer to quickly lower the temperature and enjoy a cold beer in reasonable amount of time.
Practically zero oxygen infiltrations
Choose a beer canning system if you want to keep the quality of your products 100% intact.
One of the main obstacles between your beer and the end consumer is definitely air. The more air comes into contact with beer, the higher the chance that its qualities will be altered. A bit like when you put food in the refrigerator: better put it in an airtight container rather than leaving it on a plate without a cover.
The same can be said of beer: there could be a minimum of infiltration with bottle caps, which is much less frequent with cans. Choosing to can your beer will therefore be a true gesture of love towards your creation.
Aluminum cans are cheaper
Choose a beer canning system if you want higher margins.
At the raw material cost level, aluminum certainly beats glass. Therefore, it is easier to have higher profit margins with larger quantities.
This leaves you more to spend on marketing or to improve your packaging line.
Lower environmental impact
Choose a beer feeding system if you are looking for an easily recyclable material.
This is an aspect we hold very close to our heart. Everyone, even companies, must strive to reduce impacts on the environment.
This is an improvement that will positively affect your brewery's ecological footprint. In fact, beer cans are 100% recyclable.
Conclusion: choose a canning system that improves your business
If you used to have doubts on including a canning machine in your packaging line, now you should have a few less.
You just have to choose the right partner for this "upgrade". Choose wisely, rely on suppliers who know how to handle your product and who can accommodate your every request.
Rely on Comac to ensure quality and safety.